Lifetime Premiers Awareness Campaign Along With Movie

The Lifetime Channel is definitely not my go-to place for movies. To be fair, as a 21-year-old college student, I'm not really their target audience. But it's undeniable that the channel has a loyal following and wide national exposure. And in between crime thrillers and feel-good weight-loss narratives, they occasionally hit on important issues.

With their new movie, The Pregnancy Pact, Lifetime is launching a mini-awareness campaign on their website, partnering with the National Campaign to Prevent Teen and Unplanned Pregnancy. The film "explores the costs of teen pregnancy with a story of a fictional 'pregnancy pact' set against the backdrop of actual news reports about teen pregnancy from June 2008."

Along with information about the film, Lifetime is providing its viewers with two PSAs, discussion guides, and links to resources for pregnant teens. Giving viewers tools to digest what they learned, as well as working with an established non-profit, is a great model for television content that deals with societal issues.

According to the National Campaign to Prevent Teen and Unplanned Pregnancy, three in 10 girls in the U.S. get pregnant at least once by the age of 20. It's a problem, and kudos to Lifetime for being part of the solution instead of just exploiting the scandal.

Check out the video they are highlighting about teen pregnancy: