By Naivasha
I have always thought that film is one of the best ways to get across information about social causes. People simply retain information better when it’s communicated to them visually and emotionally. Not only are they more likely to remember it, but also they are more likely to act on it and integrate what they have learned into their daily lives if they have been emotionally inspired.
Part of this, I think, is because storytelling is our oldest form of communication of values and moral lessons. This may be obvious, but it’s an important realization as we examine what works and what doesn't work when it comes to cause-related filmmaking.
On this blog, I'll take a look at films, both narrative films and documentaries that have social awareness and social issues as their content. What companies are successfully marketing causes through their films and turning people's minds around? Which films are sticking with their audiences and having a tangible effect on the causes they address, and which aren't?
We'll talk to up and coming film-makers, investigate social justice movements through film, and take a look both at big-budget films in a theater near you, and smaller independent productions tackling issues here and abroad.
As the world of video and media changes rapidly around us, film production has to be constantly re-evaluated as accessibility changes and video content becomes increasingly viral and internet-adapted.
What matters in the end, however, is not how flashily the film is marketed or how fancy the opening credits are, but that the audience leaves the theater, the classroom, or the home to make a real, positive change in the world. And that's a lot harder to measure than the numbers coming home from the box office.
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